This article analyzes the interaction between the digital (online) and physical (offline) activism of Front Harsien ODZ, a Maltese environmental movement organization. It looks into how Front activists perceive these forms of activism and verifies how important each form is to the organization. Consequently, the research presented herein is operationalized through interviews with Front activists and through participant observation from an insider’s point of view. This article concludes that activists within Front Harsien ODZ feel that they are part of a social network. The organization’s recruitment, mobilization and activism techniques are at once digital and physical. Most Front activists were already part of preexisting social networks before joining the Front, and the new Front network made good use of Malta’s political opportunity structures, including the Zonqor controversy; Malta’s small size; and the country’s vibrant media landscape.
