In the news we often read about sensationalist activity which makes snackable media and generates clicks.
But at the same time, silent majorities may be doing their own thing in silence. Some express contention not through public action, but through their choices and interactions in everyday life. The same holds for those who conform to mainstream norms and values.
And each and every one of us faces our own contradictions: We conform to certain processes, institutions and norms but do not conform to others.
From a sociological perspective, if we wish to understand the plurality, intersections and dynamics of people's perspectives and aspirations beyond our own social bubbles, it is important both to study protest, contention and public discourses, but also to investigate the everyday interactions and choices of people beyond the public sphere.